Admissions Director Goals and Objectives Examples
Increase enrollment by 10% within the next academic year.
Develop and implement a strategic plan for admissions.
Improve overall efficiency of the admissions process.
Expand international student recruitment efforts.
Increase diversity within the applicant pool.
Implement new marketing strategies to increase visibility of the institution.
Strengthen relationships with feeder schools and community organizations.
Develop and maintain positive relationships with high school counselors and administrators.
Improve communication with prospective students and their families.
Implement a new CRM system to track and manage leads.
Increase the number of campus visits and tours for prospective students.
Enhance the campus visit experience for prospective students and their families.
Increase the number of online information sessions and virtual tours.
Develop and maintain a strong social media presence for admissions.
Increase engagement with alumni to encourage referrals.
Develop and implement a scholarship program to attract top talent.
Provide training and professional development opportunities for admissions staff.
Establish clear admission policies and procedures.
Monitor and analyze trends in enrollment data to inform decision-making.
Develop and implement retention strategies for admitted students.
Increase the number of transfer students admitted each year.
Conduct research on best practices in college admissions.
Strengthen relationships with faculty to better understand academic programs and requirements.
Measure and track conversion rates from inquiry to application to enrollment.
Improve efficiency of application review process.
Utilize data-driven strategies to target recruitment efforts.
Increase the number of first-generation college students admitted.
Create partnerships with local businesses to offer internship opportunities to admitted students.
Work closely with financial aid office to ensure applicants are aware of funding options.
Develop and maintain a referral program for current students, faculty, and staff.
Monitor enrollment trends and adjust recruitment efforts accordingly.
Improve communication with student support services (e.g. housing, dining, etc.) to ensure seamless transition for admitted students.
Assess and improve the campus visit experience for transfer students.
Develop and implement a comprehensive transfer credit evaluation process.
Increase the number of scholarship opportunities available for transfer students.
Establish clear admission policies and procedures for transfer students.
Enhance the transfer application review process.
Develop and maintain relationships with community college administrators and counselors.
Increase visibility of the institution at community colleges.
Monitor and analyze transfer enrollment data to inform decision-making.
Strengthen relationships with international education partners and agencies.
Increase the number of study abroad opportunities offered to enrolled students.
Create partnerships with international businesses to offer internship opportunities to enrolled students.
Develop and maintain relationships with alumni living abroad.
Work closely with the international student advisor to ensure compliance with immigration regulations.
Conduct market research to identify new international recruitment markets.
Implement strategies to increase yield from admitted international students.
Monitor and analyze international enrollment data to inform decision-making.
Increase participation in college fairs and other recruitment events.
Develop and maintain relationships with regional secondary school associations.
Increase visibility of the institution through local media outlets.
Host on-campus events for local community members.
Develop and maintain relationships with local elected officials and community leaders.
Increase the number of high-performing student-athletes recruited and admitted each year.
Establish clear admission policies and procedures for student-athletes.
Work closely with coaches to evaluate athletic ability of prospects.
Develop and maintain relationships with high school coaches and athletic directors.
Provide academic support for student-athletes to ensure eligibility requirements are met.
Monitor and analyze athletic enrollment data to inform decision-making.
Develop and implement a comprehensive marketing plan.
Increase the number of prospective students who apply each year.
Improve conversion rates from inquiry to application.
Increase yield from admitted students.
Develop and maintain a positive brand image for the institution.
Monitor and analyze recruitment data to inform decision-making.
Improve online presence through search engine optimization and other digital marketing efforts.
Develop and implement targeted direct mail campaigns to prospective students.
Enhance email marketing campaigns to increase engagement among prospects.
Increase participation in college rankings surveys.
Use analytics tools to measure the effectiveness of marketing efforts.
Develop and maintain relationships with college scholarship organizations.
Establish clear policies and procedures for scholarship administration.
Work closely with financial aid office to ensure timely disbursement of funds.
Provide training and support for scholarship recipients.
Develop and maintain relationships with donors who fund scholarships.
Monitor and analyze scholarship data to inform decision-making.
Increase the number of endowed scholarships available to students.
Develop and implement a comprehensive fundraising plan for scholarships.
Utilize social media to promote scholarship opportunities.
Measure and track scholarship recipient success stories to share with donors and other stakeholders.