Admissions Representative Goals and Objectives Examples
Meet daily, weekly and monthly targets for student recruitment.
Actively engage with prospective students via phone, email, and in-person meetings.
Provide timely responses to all inquiries from prospective students.
Conduct effective campus tours for prospective students.
Ensure accurate and complete documentation of all prospect interactions.
Monitor and assess the student recruitment process to identify areas for improvement.
Continuously update knowledge of the school's programs and services.
Build positive relationships with high schools, community organizations, and other referral sources.
Collaborate with other admissions representatives to develop and implement effective recruitment strategies.
Attend job fairs, college fairs, and other events to promote the school.
Participate in training and development opportunities to improve job performance.
Achieve a high level of customer satisfaction among prospective students and their families.
Maintain a professional demeanor at all times when representing the school.
Communicate effectively with internal stakeholders across departments.
Effectively manage time to multitask and handle competing priorities.
Work independently and as part of a team to ensure goals are met.
Keep inventory of materials needed for presentations and outreach activities.
Demonstrate strong problem-solving abilities to quickly address issues that arise.
Identify opportunities to increase student diversity in recruitment efforts.
Utilize technology tools such as CRM systems to assist with recruiting efforts.
Develop creative marketing strategies to attract prospective students.
Stay current on industry trends related to educational marketing and admissions.
Meet or exceed enrollment goals set by the institution.
Foster a welcoming environment for prospective students throughout the entire admissions process.
Facilitate communication between prospective students and faculty members.
Establish a network of contacts within the academic community to recruit top students.
Manage multiple admissions cycles throughout the year.
Create reports to track progress towards recruitment goals.
Assist with planning and executing on-campus events for prospective students.
Analyze data related to the effectiveness of recruitment initiatives and adjust accordingly.
Obtain feedback from prospective students to improve the admissions process.
Ensure compliance with all applicable laws, regulations, and policies regarding admissions and recruitment practices.
Foster an environment of accountability in the admissions department.
Identify areas for improvement in the admissions process and recommend solutions.
Promote and abide by ethical standards in admissions practices.
Maintain a thorough understanding of the school's academic offerings.
Be knowledgeable about financial aid options available to students.
Provide support to students who have been accepted into the program.
Cultivate relationships with alumni to help with student recruitment efforts.
Work with international students to facilitate admissions process requirements.
Be available outside of regular business hours when necessary.
Utilize social media platforms to promote the school to prospective students.
Work with colleagues on cross-functional projects to improve recruiting efforts.
Evaluate and monitor the effectiveness of marketing efforts towards specific demographics.
Keep up-to-date with regulatory changes related to recruiting practices.
Partner with other departments to coordinate new student orientation sessions.
Assist with special events that may require additional staffing or resources.
Significantly contribute toward meeting overall organizational targets.
Ensure all records and documents are accurate, up-to-date, and maintained appropriately.
Exhibit exceptional critical thinking skills in order to make decisions that align with departmental goals.
Remain updated on changes in higher education landscape that may impact admissions processes.
Comply with institutional policies regarding privacy, confidentiality, and security of information, protecting student information at all times.
Explore additional recruitment channels that could result in more inquiries or enrollments.
Understand and comply with relevant regulations related to Title IV funding.
Develop action plans aimed at improving conversion rates from inquiry to application.
Collaborate with other university departments – e.g., Financial Aid, Enrollment Services, Registrar – to ensure smooth transition of prospective students into enrolled students.
Provide accurate, comprehensive, and timely guidance for applicants at every stage of the admission process.
Work closely with marketing team to plan, coordinate, execute promotional materials that are consistent with institutional messaging.
Execute outreach campaigns in coordination with key internal partners – e.g., high school guidance counselors – to generate leads.
Compile data using various analytic tools that demonstrate ROI for recruitment efforts.
Plan visits/outreach trips targeting underrepresented population groups who may not have had exposure to higher education opportunities provided by your specific institution.
Facilitate relationships with non-profit organizations in your area which may also work with populations targeted through your equity-based initiatives.
Identify key influencers within target communities (e.g., first-generation educational achievers), building relationships that can lead to longer-term engagement and empowerment within those communities.
Develop personalized strategies that differ for each application pool (i.e., undergrad vs grad programs) but that also align with the mission/vision/values of your institution.dot.
Utilize CRM system effectively in managing leads/applications/documenting interactions/communications/etc.
Collaborate with IT team in order to leverage specialized software packages – i.e., data analysis tools -- designed for monitoring activity on web sites/social media pages/etc.dot.
Evaluate effectiveness of instituting virtual/in-person office hours during peak application periods as means of increasing accessibility for potential applicants/parents/families/supporters.dot.
Develop effective training programs/protocols/materials/etc., aimed at increasing competence level amongst team members.dot.
Collaborate with internal staff who focus on continuing education initiatives; work together create mutually-beneficial initiatives aimed at attracting non-traditional learners.
Design/implement recruitment strategies aimed at tapping into/making use of untapped markets/pools-of-resource.
Explore feasibility/cost/benefit analyses associated with investing in predictive analytics software/tools designed specifically for higher education recruitment teams.
Conduct needs assessments among current students/faculty/staff/alumni in order to draw-out characteristics/demographics/personality traits/etc., associated most strongly with successful outcomes.
Establish partnerships collaborations that demonstrate institutional commitment social responsibility; examples include working closely w/ local government leaders/business owners/builders/developers/etc.
Leading diversity/inclusion initiatives geared towards making sure underrepresented populations are represented within the applicant pool.
Support enrollment management leadership by providing insights /recommendations based on gathered/recallable data derived from past experiences/projects.