Leasing Agent Goals and Objectives Examples
Achieve 90% occupancy rate by the end of the quarter.
Conduct market research to stay updated on competitor pricing and promotions.
Respond to all leads within one hour of receiving them.
Increase resident retention rate by 10% by the end of the year.
Complete lease renewal paperwork accurately and efficiently.
Conduct regular market surveys to ensure pricing remains competitive.
Attend networking events to generate new leads.
Successfully close a minimum of five leases each month.
Ensure all prospects receive a thorough tour of the property.
Provide excellent customer service to prospective and current residents.
Stay up to date on Fair Housing laws and regulations.
Conduct follow-up calls with prospects to convert them into leases.
Maintain a clean and organized leasing office.
Continuously update online listings with current availability and pricing.
Develop and maintain relationships with local businesses to generate referrals.
Achieve a 100% move-in satisfaction rating.
Coordinate and host successful community events for residents.
Respond to maintenance requests from residents promptly and efficiently.
Accurately complete all lease paperwork in a timely manner.
Generate accurate leasing reports for management on a monthly basis.
Effectively handle resident complaints and resolve issues in a timely manner.
Work collaboratively with maintenance staff to ensure apartments are ready for move-ins.
Continuously train to improve leasing skills and knowledge.
Develop and maintain relationships with local real estate agents to generate referrals.
Attend industry conferences to stay up-to-date on industry trends and best practices.
Maintain an updated database of prospective residents for follow-up purposes.
Advertise property through various channels including social media, print ads, etc.
Communicate effectively with current and prospective residents via phone, email, and in-person.
Meet or exceed monthly leasing and revenue goals.
Conduct market research on apartment amenities and make recommendations for improvement.
Successfully negotiate lease terms with prospective residents.
Manage all aspects of the move-in process for new residents.
Effectively communicate lease terms to residents and ensure they understand the agreement.
Work effectively in a team environment with other leasing agents and staff members.
Develop and maintain relationships with local universities to generate referrals.
Utilize software tools to manage and track leasing progress.
Promote positive online reviews from satisfied residents.
Follow-up with prospects who did not lease with the property and gather feedback.
Complete all necessary training modules required by the company.
Maintain accurate records of all lease agreements, renewals, and terminations.
Consistently provide exceptional customer service, even during challenging situations.
Ensure vacant units are staged and ready for tours at all times.
Provide tours of available units to prospective residents.
Effectively handle objections from prospective residents and turn them into leases.
Meet with current residents prior to lease expiration to discuss renewal options.
Utilize social media platforms to promote property and generate leads.
Provide accurate and detailed information about the property, including floor plans, amenities, etc.
Proactively address any maintenance issues that may arise during leasing tours.
Continuously update marketing materials to reflect current promotions and pricing.
Navigate and troubleshoot any issues related to online listings and advertisements.
Respond promptly to after-hours emergencies related to leasing.
Assist in creating and executing a marketing plan for the property.
Conduct outreach campaigns to promote the property to local businesses and organizations.
Attend apartment association meetings to stay up-to-date on industry news and trends.
Stay informed about community events and share relevant information with residents.
Keep an accurate record of all communication with prospects and residents.
Work effectively with vendors and contractors to ensure they are meeting expectations.
Provide feedback to management on areas of improvement for the property.
Manage resident key and access card systems.
Follow up with former residents to determine reasons for vacating and gather feedback.
Assist in preparing market surveys and rental rate comparatives.
Attend weekly leasing meetings with management to discuss progress and goals.
Utilize local publications to promote the property and generate new leads.
Offer creative incentives to prospects to help close leases.
Conduct regular training sessions for administrative staff on leasing best practices.
Ensure that all documents related to leasing are properly filed and organized.
Continuously research and suggest improvements to property amenities.
Track and maintain a budget for all leasing-related expenses.
Actively participate in community organizations or events to build brand recognition.
Continuously seek feedback from residents on ways to improve their living experience.
Take ownership of all leasing-related tasks and responsibilities.
Ensure timely resolution of any leasing-related conflict or issue.
Build positive relationships with local brokers to generate referrals.
Meet regularly with property managers to discuss leasing progress and goals.
Use data analytics tools to improve decision-making related to leasing.
Develop a thorough understanding of the local rental market and competition.
Continuously communicate updates on availability and pricing to current residents.
Prepare detailed reports on leasing progress and successes.
Contribute ideas for marketing and promotional campaigns.
Continually improve overall customer satisfaction throughout the leasing process.