Leasing Associate Goals and Objectives Examples
Achieve a monthly leasing target of 20 units.
Increase the conversion rate of leads to leases by 10%.
Maintain an occupancy rate of 95% or higher.
Improve customer service ratings by 20%.
Achieve a renewal rate of 80% or higher.
Develop and maintain positive relationships with current residents.
Conduct at least one resident event every month.
Complete all leasing paperwork accurately and in a timely manner.
Create and implement effective marketing strategies to promote the property.
Respond to all leasing inquiries within 24 hours.
Conduct all tours in a professional and friendly manner.
Update online listings and ads regularly.
Utilize social media platforms to increase brand awareness.
Attend networking events to generate new leads.
Provide exceptional customer service during move-in process.
Coordinate review of lease contract terms with new residents.
Ensure that all leasing files are complete and up-to-date.
Follow-up with potential residents who did not lease.
Maintain knowledge of market trends and competitors' offerings.
Participate in training and development opportunities.
Maintain accurate records of all leasing activities.
Provide prompt and courteous responses to resident complaints.
Conduct move-out inspections in a timely manner.
Ensure that all vacant units are ready for move-in within 48 hours.
Generate weekly leasing reports for management review.
Collaborate with maintenance team to ensure that all repairs are completed promptly.
Comply with Fair Housing regulations in all interactions with prospects and residents.
Encourage residents to provide feedback through surveys and other channels.
Create and distribute newsletters and other forms of communication to keep residents informed.
Meet or exceed personal leasing goals on a consistent basis.
Follow-up on renewals in a timely manner.
Attend all team meetings and contribute to discussions.
Maintain a neat and organized leasing office.
Respond to emergency situations in a calm and effective manner.
Conduct market surveys to ensure that rents are competitive.
Continually improve knowledge of the property and its offerings.
Handle all resident move-in and move-out procedures efficiently.
Foster positive relationships with local businesses and organizations.
Follow-up with prospects who did not lease after touring the property.
Create and maintain accurate listings on apartment search websites.
Respond to all online reviews in a professional manner.
Ensure that all leasing signage is attractive and informative.
Provide accurate information about property amenities and services.
Recommend appropriate floor plans based on prospect needs.
Coordinate maintenance repairs with current residents in a timely manner.
Encourage current residents to refer their friends and family members to the property.
Attend community events to create brand awareness.
Assist in developing pricing strategies for different unit types.
Ensure that all lease agreements are completed fully and accurately.
Utilize software tools to manage leasing activities effectively.
Develop and maintain relationships with local real estate agents.
Track lead sources and adjust marketing strategies as needed.
Assist in creating new leasing collateral materials.
Keep the property's social media presence up-to-date and engaging.
Create referral programs to incentivize current residents to refer new tenants.
Attend trade shows and industry conferences to stay up-to-date on best practices.
Work closely with management to ensure that leasing goals align with overall business objectives.
Foster a positive team dynamic by collaborating effectively with colleagues.
Respond to all leasing inquiries during off-hours as needed.
Ensure that all leasing contracts are compliant with company policies and regulations.
Establish relationships with local corporate housing providers to generate leads.
Participate in community outreach events to increase brand awareness.
Create compelling and informative virtual tours for prospective tenants.
Coordinate with vendors and contractors to ensure that all unit upgrades are completed smoothly.
Actively participate in industry-related groups on social media.
Utilize email marketing campaigns to generate interest and leads.
Provide exceptional customer service to all prospects and residents, regardless of their needs.
Develop a deep understanding of the local market and competition.
Work closely with corporate management to adapt leasing strategies to changing market conditions.
Conduct regular check-ins with current residents to ensure satisfaction.
Continually seek out opportunities to enhance the resident experience.
Participate in company-wide initiatives aimed at improving operational efficiency.
Ensure that all leasing documents are properly organized and filed.
Create and maintain relationships with local universities to promote the property to students.
Conduct thorough screening of all potential residents to ensure their suitability.
Engage with residents on social media channels to foster a sense of community.
Actively participate in training sessions and workshops to improve job performance.
Assist in creating and managing online review sites for the property.
Regularly update the property's website with new content and images.
Attend networking events specifically geared towards the rental industry.