Leasing Professional Goals and Objectives Examples
Achieve maximum occupancy of properties.
Maintain current residents and encourage lease renewals.
Develop marketing strategies to attract new tenants.
Meet or exceed leasing quotas.
Respond promptly to all inquiries and follow up with prospects.
Conduct leasing tours efficiently and effectively.
Build rapport with prospective tenants.
Demonstrate a strong knowledge of the property and surrounding area.
Be knowledgeable of competitors and their offerings.
Ensure that leasing documents are completed accurately and efficiently.
Develop positive relationships with current residents.
Keep the leasing office organized and presentable at all times.
Follow through on maintenance requests in a timely manner.
Assist with resident events and community outreach efforts.
Coordinate move-ins and move-outs for tenants.
Be available to respond to emergencies, even after hours.
Maintain accurate records of leasing activity.
Ensure compliance with Fair Housing laws.
Build a comprehensive database of prospective tenants.
Effectively communicate with residents regarding rent collections and lease renewals.
Help to resolve resident disputes or complaints as needed.
Continuously develop product knowledge and expertise.
Attend industry conferences to stay informed on emerging trends and best practices.
Build positive relationships with vendors and contractors.
Utilize social media and other online channels to promote properties.
Stay organized and keep track of deadlines and schedules.
Develop relationships with local businesses to build referral networks.
Create effective advertising materials and campaigns.
Network with other professionals in the industry.
Stay up-to-date on market conditions and pricing trends to make informed recommendations.
Analyze market data to determine optimal rental rates.
Manage the lease renewal process, including negotiations and paperwork.
Monitor leasing activity and adjust strategies as needed.
Provide exceptional customer service to all tenants and prospects.
Build trust with prospective tenants by being informative, honest, and approachable.
Foster a positive team culture within the leasing office.
Take ownership of tasks and responsibilities assigned to you.
Communicate effectively with property management staff to ensure seamless transitions for tenants between leasing and property management teams.
Create comprehensive reports on leasing performance for management review.
Help develop creative solutions to improve the customer experience for tenants and prospects.
Respond quickly to email and phone inquiries from potential renters.
Establish yourself as an expert in your area by staying informed about local developments, events, and news.
Identify new ways to improve the tenant experience, such as introducing new amenities or services.
Collaborate with other departments (such as customer service or maintenance) to provide holistic support to tenants.
Track leads generated by advertising campaigns to measure effectiveness.
Be punctual and reliable in responding to appointments and meetings with clients or colleagues.
Encourage referrals from existing tenants by providing excellent customer service.
Help resolve conflicts between tenants when they arise in a fair and diplomatic manner.
Attend training sessions and workshops provided by your employer to improve your skills and knowledge.
Build relationships with brokers, agents, and other real estate professionals who may be able to refer potential tenants to you.
Work with property management staff to identify opportunities for upselling tenants on additional services or amenity upgrades.
Use data analytics tools (such as Google Analytics) to track website traffic and lead generation activities.
Keep up-to-date with changes in state or federal laws governing leasing practices, such as tenant rights or eviction procedures.
Think creatively about how to generate more leads through social media or other online marketing channels.
Manage multiple priorities simultaneously without letting anything slip through the cracks.
Set high standards for yourself in terms of sales volume, customer satisfaction ratings, etc., and work tirelessly to meet those targets.
Embrace feedback from managers or colleagues as an opportunity for growth and improvement.
Show kindness, empathy, and understanding when dealing with tenants who may be going through difficult life circumstances (such as job loss or illness).
Actively listen to potential renters' needs and concerns during initial conversations, rather than simply listing off features of the property.
Tailor your pitch to different types of renters (families, young singles, retirees, etc.) based on their unique lifestyle needs and preferences.
Use storytelling techniques to paint a vivid picture of what life would be like for renters in your properties.
Invest time in building relationships with long-term renters who may become advocates for your brand over time.
Develop a deep understanding of your target demographic, including their income levels, interests, education levels, etc.
Help your organization stay ahead of the curve by proposing new initiatives or ideas related to marketing or sales.
Push yourself out of your comfort zone by taking on challenging assignments or projects outside of your core job responsibilities.
Communicate respectfully and professionally with colleagues, even if you disagree with their viewpoints or strategies.
Learn from mistakes without getting bogged down in self-blame or negativity; instead, focus on what you can do differently in the future to avoid similar errors or issues.
Use positive affirmations or visualizations to stay motivated during challenging times or periods of low sales activity.
Seek out mentorship or guidance from senior leaders in your organization who can help you grow professionally over time.
Invest time in building your personal brand through activities such as blogging, speaking at industry events, or writing articles on LinkedIn or other platforms.
Stay patient and persistent when it comes to closing deals with prospective tenants; remember that it often takes several interactions before someone decides to rent from you.
Ask open-ended questions during conversations with prospective tenants to learn more about their needs and preferences beyond what's listed on their applications or resumes.
Use humor or storytelling techniques to build rapport with potential renters during initial conversations, but stay professional at all times.
Maintain a positive attitude even when faced with rejection or setbacks; remember that persistence pays off in the leasing profession over time.
Work collaboratively with colleagues across departments (such as finance or legal) to ensure that leases are compliant with all relevant laws and regulations.
Keep detailed records of all interactions with clients, prospects, vendors, etc., using a CRM tool or other software system designed for this purpose.
Prioritize follow-up activities such as sending thank-you notes after tours or checking in with prospects after they've expressed interest in renting from you.
Use A/B testing techniques (such as trying out different messaging strategies) to optimize your marketing approach over time.
Stay up-to-date on emerging technologies related to leasing (such as virtual reality tours) that may help you attract more clients.
Celebrate successes both big and small along the way!