Marketing Account Manager Goals and Objectives Examples
Increase sales revenue by 20% within the next fiscal year.
Maintain an average customer satisfaction rating of at least 4.5 out of 5 stars.
Increase the number of new customer acquisitions by 15% in the next quarter.
Develop and implement a comprehensive annual marketing plan.
Host at least one successful promotional event per quarter.
Continuously analyze and evaluate the effectiveness of all marketing initiatives.
Foster and maintain productive relationships with key clients.
Collaborate with cross-functional teams to deliver cohesive marketing campaigns.
Attend relevant industry events to stay up-to-date on trends and best practices.
Identify and capitalize on new business opportunities.
Work closely with creative services to ensure timely delivery of high-quality collateral.
Lead regular client status meetings to provide updates on campaign performance.
Create meaningful and detailed reports for upper management.
Conduct market research to inform strategic planning and decision-making.
Stay current on competitors' marketing efforts and adjust strategies accordingly.
Manage multiple projects simultaneously without sacrificing quality or deadlines.
Uphold brand standards across all marketing materials and communications.
Monitor and manage marketing budgets effectively.
Develop compelling content for various marketing channels.
Work with digital marketing team to optimize online presence and lead generation efforts.
Stay knowledgeable about emerging digital marketing technologies and apply them where appropriate.
Facilitate communication between clients and internal teams.
Understand and adhere to regulatory requirements for marketing materials in relevant industries.
Develop strong relationships with media outlets to secure favorable coverage for clients.
Handle crisis communication effectively and professionally.
Monitor social media accounts and respond to customer inquiries in a timely manner.
Maintain accurate records of interactions with clients and prospects.
Identify areas for process improvement and implement changes when necessary.
Ensure compliance with privacy laws and regulations when collecting customer data.
Create engaging email campaigns that drive conversions.
Analyze data to identify areas for optimization in existing campaigns.
Work with sales team to develop effective lead nurturing strategies.
Provide guidance on branding and messaging for all new products or services.
Build and maintain positive relationships with relevant trade organizations and associations.
Continuously improve knowledge of marketing analytics tools and techniques.
Manage external vendors such as graphic designers, printers, and photographers.
Develop customized proposals for potential clients that demonstrate value and ROI.
Coordinate marketing efforts with other departments such as finance and HR as needed.
Track progress against goals using relevant KPIs.
Ensure all marketing campaigns are aligned with overall business objectives.
Implement A/B testing to optimize campaigns over time.
Develop and maintain a comprehensive understanding of target audiences for each client.
Build detailed buyer personas to guide marketing messaging and tactics.
Regularly conduct SWOT analyses to identify strengths, weaknesses, opportunities, and threats for clients' business objectives.
Consistently meet or exceed monthly lead generation targets.
Develop clear and concise messaging for all marketing materials and communications.
Build and maintain strong relationships with important influencers in relevant industries.
Establish clear expectations with clients regarding timelines, budgets, and project deliverables.
Conduct regular customer satisfaction surveys to identify areas for improvement.
Establish thought leadership for clients through guest blogging, speaking engagements, etc.
Develop comprehensive annual budgets for marketing activities for each client account.
Continually optimize landing pages for maximum conversion rates.
Prepare regular reports for clients outlining progress against goals, budget performance, etc.
Effectively communicate complex concepts to both technical and non-technical stakeholders.
Conduct thorough competitor analysis to inform strategy development for clients.
Build effective referral programs for clients to drive increased customer acquisition rates.
Continually monitor website traffic patterns to identify areas for improvement in user experience or navigation.
Build strong relationships with local media outlets to leverage earned media opportunities for clients.
Continuously evolve messaging strategies based on market feedback or shifting consumer expectations/trends.
Take responsibility for delivering projects on time, within scope, and on budget.
Build trust and credibility with clients through consistent delivery of high-quality work product and exceptional customer service.
Analyze website traffic data to develop effective retargeting campaigns that increase conversions.
Leverage paid search advertising to amplify organic search results.
Develop effective video content strategies that resonate with target audiences.
Stay up-to-date on changes to Google algorithms in order to remain competitive in search rankings.
Optimize content across social media channels to increase engagement rates.
Develop targeted account-based marketing strategies that resonate with specific target companies.
Use CRM data to develop personalized email campaigns that drive customer loyalty.
Build successful lead generation campaigns by leveraging gated content offers.
Develop compelling case studies that demonstrate the value of company services/products.
Build successful influencer marketing campaigns by identifying key players in niche markets.
Build strong partnerships with complementary businesses serving similar customer segments.
Identify new business opportunities in current client accounts by analyzing usage patterns, customer feedback, etc.
Work effectively within cross-functional teams comprised of specialists from diverse areas like SEO, design, content writing, etc.
Develop effective webinar series that educate prospects while driving lead generation.
Stay up-to-date on changes in privacy laws such as GDPR/CCPA/PDPA/etc.
Develop compelling white papers that serve as lead magnets for B2B customers.
Build relationships with respected industry analysts who can help establish your company's thought leadership position.