Media Relations Manager Goals and Objectives Examples
Pitch to at least five new media outlets per month.
Secure at least two media placements per week.
Increase positive media coverage of the company by 20% in the next year.
Develop relationships with key journalists and bloggers.
Create a media contact list that is regularly updated.
Respond to all media inquiries within 24 hours.
Draft and distribute at least one press release per week.
Track and measure the effectiveness of media relations efforts.
Train executives and spokespeople on effective media communication.
Build and manage a network of media contacts in multiple regions.
Manage crisis communications effectively when needed.
Foster a strong relationship with the company's social media team.
Monitor media coverage of the industry and competitors.
Identify opportunities for thought leadership content.
Collaborate with marketing and other teams on integrated campaigns.
Attend industry events to build relationships with reporters.
Develop and execute a targeted media plan for new product launches.
Create a process for tracking and responding to customer feedback in the media.
Coordinate interviews and appearances for executives and spokespeople.
Stay up-to-date on developments in the media landscape and adjust strategies as necessary.
Manage budgets related to media relations efforts.
Develop and maintain a positive reputation for the company in the media.
Build relationships with industry influencers in addition to journalists.
Proactively create opportunities for media coverage through unique story angles.
Ensure all messaging is consistent across all media channels.
Ensure all spokespersons are properly trained on messaging and communication strategies.
Keep up-to-date on best practices for media relations strategies.
Establish clear goals and objectives for all media relations activities.
Maintain an up-to-date crisis management plan that can be executed quickly if needed.
Build relationships with relevant trade associations and industry groups.
Foster a strong working relationship with the company's legal department to ensure compliance with regulatory requirements.
Develop an understanding of the company's target audience and create messaging that resonates with them.
Stay up-to-date on emerging trends, technologies, and techniques in the media relations field.
Build strong relationships with regional media outlets in target markets.
Keep executives informed about significant media coverage trends, both positive and negative.
Develop case studies and success stories that can be shared with the media.
Regularly review and refine messaging to ensure it remains relevant and impactful.
Develop a network of freelance writers who can contribute content to various media outlets.
Build relationships with subject matter experts who can serve as sources for journalists.
Regularly monitor social media channels for potential issues that could impact media relations efforts.
Ensure all spokespeople have current headshots and bios available for use by journalists.
Build relationships with key opinion leaders who can influence media coverage of the company.
Collaborate with internal teams to identify potential award submissions that merit media coverage.
Build relationships with reporters who cover related industries or topics that intersect with the company's business areas.
Ensure all communications are legally compliant and meet regulatory requirements.
Facilitate interviews and information requests from journalists in a timely manner.
Work with key stakeholders to develop messaging for potential M&A activity, IPOs, or other significant business changes that could impact media coverage of the company.
Provide regular updates to executives on media coverage trends, including competitor activity and market trends.
Track key performance indicators (KPIs) related to media relations and adjust strategies as needed to improve performance over time.
Develop a process for handling negative media coverage, such as a crisis or controversy surrounding the company or its products/services.
Regularly update press materials, including fact sheets, boilerplates, and other collateral materials used by journalists and influencers.
Cultivate relationships with bloggers who have large audiences in the company's target markets or demographics.
Monitor news outlets in target regions to stay up-to-date on local issues that may impact the company's business operations or reputation.
Create opportunities for executives to participate in conferences, webinars, or other public speaking engagements that can generate positive media coverage for the company.
Ensure all messaging is aligned with the company's brand guidelines and values.
Develop a social media strategy that integrates with overall media relations efforts and ensures consistency across all channels.
Build relationships with key editors and producers at television news outlets who cover the industry or related topics.
Develop a process for tracking and responding to negative comments or reviews on social media channels or other online platforms where customers may leave feedback about the company's products/services.
Conduct regular training sessions for internal stakeholders on effective media communication techniques and strategies.
Stay up-to-date on developments in journalism ethics and ensure all communication practices align with industry standards and best practices.
Cultivate relationships with podcast hosts who cover relevant topics or industries that align with the company's business areas.
Align messaging with overall business goals and objectives, not just short-term media relations targets.
Use data analytics tools to track the effectiveness of media relations efforts, including reach, engagement, sentiment, and other key KPIs.
Work closely with product marketing teams to ensure messaging around new product features or functionality is aligned across all channels, including media outreach.
Develop a list of frequently asked questions (FAQs) from journalists that can be used to prepare spokespeople for interviews or other interactions with the media.
Perform regular audits of the company's online presence to ensure all information is accurate and up-to-date.
Partner with government relations teams to ensure consistency in messaging across all external communication functions.
Ensure all press releases are optimized for search engines (SEO) so they can be easily discovered by journalists searching for relevant content.
Develop a deep understanding of competitors' communication strategies so you can craft more effective messages that differentiate your company from others in the market.
Create a process for measuring customer sentiment as it relates to the company's reputation in the media.
Stay up-to-date on emerging technologies like artificial intelligence (AI) or virtual reality (VR) that may impact how journalists cover the industry or how customers consume content.
Develop messaging templates that can be customized for specific use cases or audiences.
Ensure all communication materials are available in multiple languages if necessary to reach international audiences.
Conduct regular reviews of earned media coverage and track which tactics are most effective at generating positive results.
Develop crisis communication protocols that can be quickly implemented in the event of a major incident or issue impacting the company.
Participate in industry groups or organizations that offer networking opportunities or insights into emerging trends.
Encourage employees to share their own stories or experiences on social media channels using branded hashtags or other tactics to amplify positive messaging around the company.
Consider developing a blog or other content hub that provides journalists with useful information about industry trends, customer stories, or other topics relevant to their areas of focus.
Regularly review corporate social responsibility (CSR) initiatives to identify opportunities for positive media coverage around sustainability, diversity, or other topics important to customers or stakeholders.
Partner with third-party agencies or consultants who can provide specialized expertise around specific aspects of media relations, such as crisis communication, influencer outreach, or multimedia content creation.