Staff Writer Goals and Objectives Examples
Write at least two articles per week for the company blog.
Submit all articles on or before their respective deadlines.
Consistently produce high-quality content that meets or exceeds editorial standards.
Research and write articles on a variety of topics relevant to the company's niche.
Conduct thorough research to ensure accuracy and credibility of all sources cited in articles.
Develop and maintain a deep understanding of the company's products, services, and industry trends.
Craft compelling headlines and opening paragraphs to entice readers to engage with content.
Use search engine optimization (SEO) best practices to maximize visibility of articles online.
Collaborate with other writers, editors, and stakeholders to brainstorm article ideas and refine drafts.
Accept constructive feedback from editors and use it to improve writing skills.
Adapt writing style to match the tone and voice of the company's brand.
Stay up-to-date on changes in the industry and incorporate new information into articles as needed.
Learn and follow the company's preferred style guide (e.g. AP Style).
Attend industry events, conferences, and webinars to stay informed about emerging trends and topics.
Network with other writers and industry professionals to build relationships and generate new ideas.
Use social media to promote content and engage with readers.
Respond to comments and questions from readers in a timely and professional manner.
Continuously seek out ways to improve the quality and effectiveness of content.
Monitor website analytics to track performance of articles and identify areas for improvement.
Experiment with different formats (e.g. listicles, how-to guides, interviews) to keep content fresh and engaging.
Set specific goals for improving writing skills (e.g. expanding vocabulary, mastering grammar rules) and track progress over time.
Seek out mentorship or coaching opportunities to learn from experienced writers and editors.
Participate in writing workshops or classes to develop new skills and refine existing ones.
Take on assignments outside of the usual scope of work to expand knowledge base and diversify portfolio.
Develop subject matter expertise in specific niches relevant to the company's business.
Use storytelling techniques to create engaging narratives that draw readers in and keep them interested.
Conduct interviews with subject matter experts to add depth and credibility to articles.
Write product descriptions and other marketing copy as needed.
Work closely with designers and other creatives to develop visuals that complement written content.
Follow proper attribution guidelines when using third-party content (e.g. quotes, images).
Ensure all articles are factually accurate and free from errors or inaccuracies.
Meet established standards for word count and formatting.
Continuously seek out new sources of inspiration for article ideas (e.g. news stories, social media trends).
Identify gaps in existing content and develop articles to fill those gaps.
Collaborate with subject matter experts or internal teams to ensure accuracy of technical information.
Use data and analytics to inform content strategy and identify areas for improvement.
Repurpose existing content to create new articles, ebooks, or other assets.
Write compelling call-to-action statements at the end of articles to encourage reader engagement.
Develop creative concepts for multimedia content (e.g. videos, podcasts) that align with business goals.
Collaborate with video producers, podcast hosts, or other multimedia creators to create cohesive content campaigns.
Attend team meetings and provide updates on progress and upcoming projects.
Communicate effectively with clients, stakeholders, and other team members regarding project status or deadlines.
Prioritize workload effectively to meet multiple deadlines simultaneously.
Use project management software or other tools to stay organized and track progress on assignments.
Respond promptly to emails, phone calls, or other forms of communication from colleagues or clients.
Work effectively with remote team members or freelancers as needed.
Use a clear and concise writing style that is easy for readers to understand and engage with.
Develop a strong understanding of the target audience for each piece of content.
Use humor, anecdotes, or other storytelling techniques to add interest and personality to articles.
Conduct surveys or polls to gather insights and data for use in future content.
Collaborate with other departments (e.g. sales, marketing) to align content strategy with broader business goals.
Write case studies or white papers that showcase the company's products or services in action.
Use data visualization tools (e.g. charts, infographics) to enhance written content and communicate information effectively.
Test different headlines or subject lines for email campaigns to optimize open rates and click-through rates.
Use persuasive language and psychological triggers (e.g. scarcity, social proof) to encourage conversions or engagement.
Create editorial calendars or content schedules to plan out articles or other assets in advance.
Conduct A/B testing or other experiments to optimize content performance.
Attend webinars or take online courses to stay up-to-date on industry best practices.
Develop relationships with industry influencers or thought leaders to build credibility and boost reach.
Use humor, wit, or other creative tactics to make boring or technical topics more interesting for readers.
Use language that is inclusive and respectful of all readers.
Seek out feedback from readers or followers on social media to improve content quality.
Use data analysis tools (e.g. Google Analytics) to measure the impact of content on business metrics (e.g. traffic, conversions).
Stay informed about changes to search engine algorithms and adjust content strategy as needed to maintain visibility.
Write content that is optimized for mobile devices and ensures a positive user experience for all readers.
Collaborate with other writers or editors to develop style guides, brand voice documents, or other resources to improve consistency of written content.
Develop and maintain a strong personal brand as a writer and thought leader in the industry.
Seek out opportunities to speak at conferences or events to share knowledge and promote expertise.
Use social listening tools (e.g. Hootsuite) to monitor conversations about the company or industry online and identify opportunities for content creation.
Keep up-to-date on emerging trends in content marketing and adjust strategy as needed to stay ahead of the curve.
Use humor or satire to create engaging and shareable articles that resonate with readers.
Conduct research on competitors or similar companies to identify areas of opportunity for content creation.
Write reviews of products or services that are relevant to the company's niche.
Pitch guest posts or contributed articles to other publications to expand reach and build authority.
Create compelling headlines and teasers for social media posts to entice readers to click through to articles.
Use email marketing tools (e.g. Mailchimp) to segment subscribers by interests and send targeted content.
Write scripts for video content (e.g. explainer videos, product demos) that align with broader content strategy.
Use storytelling techniques to create social media posts (e.g. Twitter threads, Instagram stories) that engage readers and build excitement around upcoming content.
Continuously seek out new channels for content distribution (e.g. podcasts, TikTok) and experiment with new formats as appropriate.
Use audience feedback to evolve content strategy over time and ensure continued engagement and growth.